Borrowing from Advertising

I started interning at Y&R. The president talked to us about the One Word Equity. One word that can get the message across (Disney is Magic, Coke is Happiness).

This made me think of my project and the one word that would convey my concept. I came up with Sacrifice.

I really do have to move away from Third World/First World because I noticed that people in the “First World” don’t connect to Third World stories or situations. They have money, why would they sell their organ for something like an iPad?

Funny how I’m borrowing from advertising, when advertising usually borrows from art.

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About Cristal Sung

Cristal is a new media designer, who believes in the importance of feeding the soul with art, culture, and food. Her work focuses on themes of identity, sociopolitical problems and the concept of beauty. Cristal is from Hong Kong and studies in Toronto.

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